May 12 - 15, 2013 2040 days remaining

download calendar


Presented By


Conference Program

Click here to download the conference program outline.

Click here to download the registration brochure which includes the full program with precinct tour descriptions, social program detail and keynote speaker profiles.

Click here to read about exciting opportunites to see the keynote speakers on Monday and Wednesday and the Q & A Panel on Wednesday using keynote speaker passes. Purchase passes via the online registraiton.

The Mainstreet Australia National Conference is highly respected with a reputation for delivering value, practical insights, quality speakers, authentic experiences and a wealth of valuable information and opportunities.

Mainstreet Australia is searching worldwide for practitioners and presenters who can inform and inspire conference members on best practice and innovative examples of how main streets continue to reinvent themselves and reinforce their role as the heart beat in any town or community. 

Please click on the speakers name in the program below to download a copy of their abstract.

Sunday 12 May

3:00pm-6:00pm Registration       Zinc,Studio 1
6:00pm-8:00pm Welcome Reception                                      Block Arcade

Monday 13 May

8:00am-1:00pm   Registration Zinc, Studio 1
8:45am-9:30am Official Opening & Welcome to Delegates The Edge
9:30am-10:30am Keynote Speaker- From Main Street to Our Street
Julian Dobson, Director, Urban Pollinators, UK
The Edge
10:30am-11:00am Morning Tea Zinc, Studio 1
11:00am-12:00pm Keynote Speaker- Winning the Battle for Relevance
Michael McQueen, Founder, The Nexgen Group
The Edge
12:00pm-1:00pm Lunch Zinc, Studio 1
1:00pm Precinct Tours  

Tuesday 14 May



Zinc, Studio 1


Keynote Speaker- Riders on the Storm- How
Main Streets 
Can Profit From 
Shopping Centres' Mid-life Crisis

Michael Baker, Principal, Baker Consulting

The Edge


Keynote Speaker- Rethinking Cities and
Streets at Night
Suzie Matthews,
Manager, Late Night Economy,
Safe City & Business Precincts,
City of Sydney

The Edge


Morning Tea

Zinc, Studio 1



Main Street

1. Mainstreet Rejuvenation,
The High And
Lows Of Achieving

Mayor David O'Loughlin,
City of Prospect
1. NBN Means Business- Connecting Consumers,
Sean Casey,
1. City of
Ongoing Prosperity
of Small Business in Main Street Precincts,

Jane Sharwood,
City of Melbourne
2.New Faces for
Old Places- How
a historic
survived the test
of time
(and other

Cr Andrew Antoniolli,
Ipswich City Council
2. The Digital Economy-
Practical Tips on How Retailers can Embrace Online,

Fergal Coleman,
Symphony 3
2. A Panacea In
Pop Up Shops,

Scott Williams,
popUPshops Melbourne
3. The South
Australian Metropolitan and Regional Place Management
Framework Pilot Study (SAMR PMF),

Stuart Heseltine,
South Australian Place Management
3. Online- The Good,
The Bad and The

Susan Cowan,
Weave Web Communications                              
3. Streetscape Activation through 'Pop-up' Interventions,
Alexander Rozema,
Maribyrnong City Council




Zinc, Studio 1

Management and
Finance Structures       
Access, Inclusion 
and Engagement 
Cultural Impact
1. BIDS Have
Hurdles to Jump in Australia,

David West,
Premier Retail
1. Getting Active
on Main Street,

Kevin Luten,
Behaviour Design Centre  
1. Cultural Precinct Streetscape Brokers Collaboration,
Jenny Pemberton-Webb,
City of Greater Dandenong
2. The Evolution and Survival Practice of
BIDS (The Unpublished Manuscript of Charles Darwin),

Annie Inwood,
Auckland Council
2. Benefits and Opportunities- Understanding the Importance of
Main Street
Access for All,

Joe Manton,
Institute of Access Training Australia
2. Worldwide Examples of City Renewal through Arts and Culture,
Kaz Paton,
City of Greater Geelong
3. Governance and Funding Options for Main Streets,
Mark Bartley,
HWL Ebsworth Lawyers       
3. Main Streets
Make for Great Experiences- why loving local
is so in right now,

Roberta Styles Wood,
The Local Experience     
3. Activation of Main Streets through Arts and Culture,
Jan Jacklin,
City of Stonnington
3:15pm-3:45pm Afternoon Tea Zinc, Studio 1

and Measurement
Working together-
Achieving More

Main Street Events-

Connecting Communities

1. Activity Centre Performance Measurement,
Georgia Moore,
1. Creating a World
from the Dust,

Vivienne Holloway 
& Bill Boehm,
Roxby Council
1. Discover Your Own Backyard- a tourism marketing campaign for locals,
Denise Castro,
Destination Melbourne
2. Demonstrating the Benefits to Stakeholders During a Special Rate Renewal Process,
Jodie Reyntjes,
Central Geelong Marketing
2. The Ocean Grove
BEAR Project-
stimulating and
supporting local

Wes Prosser,
Bear Program
2. Connecting with our Culturally Diverse Business Communities to Activate Precincts,
Robin Simon,
City of Sydney
3. Town Centres and their Catchments,
Andrew McDougall and Bethanie Finney, SGS Economics and
3. Councils are from
Mars and Business Associations are
from Venus- A best practice guide on how to createharmonious EFFECTIVE Relationships,

Peter McNabb,
Peter McNabb
and Associates and

Kim Gibb,
Centre Manager
3. The Mayhem and Magic of Running a Main Street Busking Competition,
Kim Swinson,
City of Yarra

7:00pm-11:00pm Conference Dinner Mural Hall, Myers

Wednesday 15 May 



Zinc, Studio 1


Keynote Speaker- Place Branding Mainstreet Style-
Branded experiences void of the buzz
Jude Elledge, Principal RTKL

The Edge


Keynote Speaker- Customer Relationships
in the Digital Age

Megan Quinn, Managing Director,
Q&CO Front-End Audit 

The Edge


Morning Tea

Zinc, Studio 1


Mainstreet Q&A
Our own Q&A will put practitioners, pollies and pundits together to thrash out the topical issues and opportunities some which have been raised, debated, discussed and delivered throughout the conference. A fitting and fun conclusion to our conference, the Q and A will be facilitated by leading retail consultant and keynote Michael Baker who will manage our expert panel and encourage full and frank delegate participation. Panellists are:   

  • Russell Zimmerman, Executive Director, Australian Retail Association 
  • Megan Quinn, (Keynote), Co –Founder, Net -A-Porter and Managing Director, Q&CO Front-End Audit  
  • Mark Stone, CEO, Vecci 
  • Jude Elledge, (Keynote), Principal RTKL 
  • Julian Dobson, (Keynote), Director, Urban Pollinators, UK 
  • Steve Bentley, President, Mainstreet Australia
  • Gilbert Rochecouste, Founder + Managing Director, Village Well  
  • Dean Turner, Retailer, Bakers Delight Franchisee and past President of Heidelberg Central Traders Association 

The Edge


 Awards and Official Closing

The Edge

All information is correct at time of publication. In the event of unforeseen circumstances, the Organising Committee reserves the right to delete or alter items in the Conference Program.

Social Program

Welcome Reception
Sunday 12 May 2013
Block Arcade
280-286 Collins Street, Melbourne
Dress: Smart Casual
Cost: Inclusive for all full registration types, $80.00 for day registrations and additional tickets.

Enjoy an evening of renewing and making new networks with drinks and canapes, in one of the finest examples of a 19th century shopping arcade. The arcade has been restored and refurbished to modern retail and commercial standards while remaining faithful to the original Victorian vision.

Conference Dinner
Tuesday 14 May 2013


Mural Hall, Myer
Bourke St, Melbourne
Dress: After Five
Cost: Inclusive for full registration types except student. $175.00 for student and day registrations, and additional tickets.

The conference dinner will be held in Mural Hall, on the top floor of the iconic Myer city store. A chic European ballroom, Mural Hall has soaring ceilings, sweeping stairs and city views peeking through original leadlight windows. Fine food and wine will complement this entertaining evening.

Conference Theme

'New Challenges, New Opportunities, New Values'

Online retailing
The rise of mobile retailing
The speed and sophistication of the major national and international retailers
Today’s new breed of shopping place
Changing consumer preferences
Increasing competition
Evolving role of the main street
Housing and infrastructure development 
Strategic land use influences
Complexity of ownership
Models of management
Business regulation reform and workplace changes 
The onset of carbon pricing
Environmental sustainability      

Community connections
Community development
Social interaction
Cultural celebration and identity
Creativity Arts
Economic growth and development
Social development
Place making
Main street as the heart
Small business success
Local factors
Human interaction

Carbon footprint
Social media and online retailing
Integrated management approaches
Community benefit
Business associations
Special rates programs/BIDS
Government partnerships
Efficient and effective planning systems
Engaging with private developers
New alliances and partnerships
Value adding